Marcos PizzAtlanta

Pizza is easy to make. Great pizza, however, requires a master. It’s not easy in a technology based economy today to convince people that you know something they don’t. Everyone thinks he can self-diagnose his strep throat just by Googling the terms. Everyone thinks he can look up a great pizza recipe and become a master chef.

What great chefs will find, however, is that true genius comes with time, with intense learning and with humility.  Ironically, it’s often humility and the ability to listen to others that creates the true master.  Making pizza is easy.  But making pizza that bubbles at exactly the right time, that tastes delicious no matter how many pizzas you have to make, and that brings return customers is something else.

Running a business is difficult as well.  While great pizza creates a loyal following, a difficult economy keeps that following at home. It’s tricky to lure people from their homes, and it’s often important to create incentive programs, to offer promotions and to use other gimmicks to keep them coming back – and enjoying amazing pizza when they do.